Advertise with KCRD

Underwriting Guidelines

Nonprofit radio uses the term underwriting instead of advertising. Since FM 98.3 KCRD is a nonprofit, non-commercial radio station, we have a specific set of FCC guidelines we have to follow. As a program underwriter, announcements will recognize your business at times when the people you want to reach are listening. People will remember you for sponsoring certain programs.

What We Can Say About You

  • The name of your business
  • The street address, website, and/or phone number where our listeners can reach you
  • Audio logo-grams or slogans that identify and do not promote
  • Value-neutral descriptions of products or services
  • Brand and trade names of product or service listings that do not include qualitative or comparative

What Can't Be Said

  • Pricing information, such as "tickets are $15 at the door"
  • Calls to action, such as "stop by our store"
  • Talking directly to the listener
  • Inducements to purchase, such as "six months; free service"
  • Qualitative or comparative language, such as "your #1 choice for steaks"
  • Subjective language, such as "easy to understand"
  • Music or sound-bites (all scripts are read by station personnel)

We Can Help Your Business

We can say what you want us to. We just may not be able to use some of the words you might first think of. We know the rules, and we can work with you to get your message out.

Tell us what you want to say, then let us work out the details. We'll get your message out with a 15 second message, or a 30 second message, and our listeners will appreciate the fact that you support KCRD without the invasiveness of traditional advertising.